About


CANADIAN-MADE LUXURY LINGERIE AND LOUNGEWEAR BRAND

Sensuality. Sophistication. Feminine elegance.

This is what defines Less is A’mor. Our collection of luxury lingerie and loungewear strives to highlight the natural beauty of the female body. Made right here in Canada, our premium lingerie, loungewear, and swimwear are the definition of high-quality and hand-crafted elegance.

Take your sensuality to another level with our beautiful collection of luxury lingerie. Our lingerie, slips, harnesses, pyjama suits, and lace bralettes are designed to fit comfortably and beautifully, and to help you embrace your sexuality with confidence, sophistication, and class.

Luxury doesn’t have to end in the bedroom. Our gorgeous line of swimwear brings the best of our lingerie collection out into the world. Meticulously designed and carefully crafted, our swimwear combines comfort and sleek glamour to help you look and feel your best. 

SUSTAINABILITY AND SOURCING

Less is A’mor is a proudly 100% sustainable brand. We are fully transparent about our fabrics, production, and sourcing channels. We have two production centres, one in Toronto, Canada, and another in Minsk, Belarus. Our silk fabrics are sourced from TÉLIO in Quebec. Founded in 1952 in Montreal, TÉLIO is one of the largest fabric suppliers in North America. They are famous for supporting emerging designers in Canada through design competitions and generous scholarship grants. 

We use the finest European quality lace and fabrics for our products, sourced from Lauma Fabrics, a leading European manufacturer with a strong commitment to sustainability. Lauma Fabric companies and suppliers comply with internationally recognized production standards of Oeko-Tex, REACH and ISO. Products must be free of over 100 harmful substances to human health and must be manufactured in environmentally friendly facilities.

Lauma Fabrics has also made considerable investments into its dye-house modernisation at the Lauma Fabrics plant, installing 14 new dyeing machines and using ECODYE for dyeing processes, which is considered to be ecologically the best PES dyeing process.

Lauma Fabrics acquires electricity by a local supplier Latvenergo, which is one of the most environmentally friendly electricity producers in the EU. In 2018, 47% of its electricity output was generated from renewable energy sources, mostly water. Learn more about Lauma Fabric’s sustainability practices here.

Less is A’mor focuses on comfortable and stylish pieces for every day and special occasions, using the best fabrics to create pieces that are well-made and flattering. Our natural silk loungewear is produced in Toronto, Canada, with a full range of pieces such as casual and bridal robes, stylish pajamas, slips, and night sets for sleeping. We offer robes custom-made by your measurements—if you are interested, don’t hesitate to reach out!  

LESS IS A’MOR IS A BRAND OF SOPHISTICATED LINGERIE AND SWIMWEAR DESIGNED BY IRINA SHAD.

Less is A’mor was created in 2014 by designer Irina Shad. Originally from Russia, she is now based in Toronto, where she attended the Fashion Design and Techniques Program at George Brown College. After graduating in 2013, she was granted an internship at Shantanu & Nikhil, an international fashion house based in India through the Ontario Global Edge placement program, which is specifically designed for students who intend to open their own fashion business. 

Irina Shad