Black Friday in Toronto has become one of the most anticipated shopping weekends of the year.
Toronto's small-business shopping scene is becoming increasingly lucrative with more local brands shifting to online stores and offering exclusive promotions, and more convenient than ever.
Buying gifts online? Refreshing your wardrobe? Just treating yourself?
- This Black Friday is the perfect time to support Toronto designers while benefiting from some of the best prices and promotions of the year.
Why Toronto Shoppers Love Black Friday
Beyond scoring great deals, many people in Toronto intentionally use Black Friday to support local small businesses.
Shopping locally helps sustain independent designers, artisans, and family-run brands, many of whom offer high-quality products and unique designs that you won’t find in major stores.
Shopping designer closing online within Canada means faster shipping, no customs
surprises, and smoother returns.
This year, Toronto’s online retail community is offering some of its most exciting
promotions yet, especially across fashion, beauty, home décor, and handcrafted goods.
What are the best deals to shop for this Black Friday 2025 in Toronto?
Toronto Online Brands to Shop This Black Friday
1. Less Is A’mor Intimates (Toronto, ON)
Known for sensual minimalism and European-inspired silhouettes, Less Is A’mor Intimates
is a Toronto-based lingerie label creating luxurious pieces designed and made in Canada.
Their Black Friday online sale features rare markdowns on bestselling sets, bodysuits,
loungewear, and bridal lingerie.
With premium fabrics, flattering cuts, and fast domestic shipping, this is the best
time of year to refresh your lingerie drawer or shop for holiday gifts.
Shop up to 70% off lingerie in Canada at Lessisamore.
2. Mejuri - Toronto Born Fine Jewelry
This Toronto-born fine jewelry brand became a global sensation thanks to its high-quality
everyday pieces and online-first shopping model. For Black Frida, Mejuri typically offers site-wide savings, making it the perfect opportunity to gift classic gold hoops, sleek chains, and delicate rings.
3. Province Apothecary
A Toronto clean beauty favourite, Province Apothecary sells organic skincare blended with Canadian botanicals.
Their online Black Friday promotions often include discounts on facial serums, wellness kits, and luxe skincare sets - great for gifting or upgrading your winter routine.
4. Peace Collective
Known for its “Toronto vs. Everybody” designs, Peace Collective designs apparel that
supports charities in Canada with every purchase.
Their Black Friday sale usually covers longsleaves, coats, accessories, and fan-favourite loungewear collections-ideal for cozy Canada-ready gifts and high quality Canada-team souvenirs.
5. Hoi Bo
This Toronto fashion design studio creates minimalist, handcrafted bags, pouches, and apparel using sustainable materials. Their online Black Friday sale is small but thoughtfully curated - this is an excellent choice for shoppers who love high-quality craftsmanship and slow fashion values.
How to Shop Black Friday Effectively and find the best deals in 2025. Toronto Edition
1. Plan ahead with a curated list of your favourite brands in Canada
Before the sales begin, note the items you truly want - whether it’s a luxury lingerie set
from Less Is A’mor, a jewelry staple from Mejuri, or handcrafted accessories from Hoi Bo. A clear list keeps your spending smart and intentional.
2. Sign up for newsletters
Toronto brands often send early-access codes through email before the public sale. This gives you first pick on sizes and limited items, especially for the popular and affordable lingerie styles and small-batch fashion items. These types of products get sold out quickly, especially handmade and unique designs that are not made for fast fashion. That's why starting your Black Friday Shopping Early is important.
3. Shop early for small-business inventory
Independent designers often have limited stock. The earlier you shop, the better your
chances of getting your preferred size, style, and colour. For example, rare sizes like DD cup bras that are usually hard to find in high quality get sold out quickly.
4. Compare Canadian shipping and returns
Local brands usually offer fast delivery and easy returns, saving you time and
unexpected customs fees.
5. Support businesses that operate, design and produce products in Canada
Purchases from Toronto’s artisan and designer community directly support local jobs,
craftsmanship, and future creative projects.
Happy Shopping!